



Meet Our Founder
Meet Shannon Goode — aka “Goodee”
Founder of Hustl + Flo Lifestyle | Coach | Trail Chaser | Tree Climber | Run-Lifer
If you’ve ever seen someone sprinting down a dirt trail in neon llama shorts, pausing mid-run to climb the perfect tree, or rolling full-send down a hill just because it looked fun—yep, that was Goodee.
Shannon’s the heartbeat behind Hustl + Flo, bringing big energy, barefoot-in-the-grass vibes, and a deep love for movement that doesn’t take itself too seriously. She’s part coach, part hype squad, part forest sprite — and 100% obsessed with making running and wellness feel playful, empowering, and real.
Around here, Goodee is more than a nickname. It’s a whole dang lifestyle.
Oh hey! Meet Trev — Shannon’s lifetime running partner, adventure co-pilot, and the love of her life she truly can’t live without. Whether he's chasing mountain peaks, scouting new trails, or dropping surprise sprints mid-run, Trev’s the ultimate motivator who keeps the pace and the spirit high (especially on those killer hills!). Together, they’re always chasing the next wild view, sweaty high-five, and unforgettable adventure.